The pulse of the market

I would just like to mention that if you haven't seen the latest coors light billboard ads, you should totally check them out, they are very clever. They show precisely why they are the number 1 selling beer in canada, and the main reason is that they have their finger firmly on the pulse of today's market. They know what's in, they know what's out, and they know exactly what their target market will respond to. They're genius, and although in the beer category i feel they're a step above flavoured water, you have to give it to them; they know how to market.