Tuesday, January 19, 2010

new design posted!

Hey all! just finished my latest project; A fictional XBOX 360 game: UFC Underground. For those of you criticizing already, I am aware of the unlikelihood of Kimbo Slice ever making the cover of a video game, let alone fighting GSP, but for this treatment, he had a fantastic picture that was easy to work with, so i went with it. Also, it is FICTIONAL, so there.

Hope you dig it!

13

Tuesday, January 12, 2010

The pulse of the market

I would just like to mention that if you haven't seen the latest coors light billboard ads, you should totally check them out, they are very clever. They show precisely why they are the number 1 selling beer in canada, and the main reason is that they have their finger firmly on the pulse of today's market. They know what's in, they know what's out, and they know exactly what their target market will respond to. They're genius, and although in the beer category i feel they're a step above flavoured water, you have to give it to them; they know how to market.

Friday, January 1, 2010

typewaste

Happy new year all! Thank you for being a fan and a friend in 2009 and here's hoping 2010 is prosperous as well!

So i can't help it, but every time i see certain typefaces used, i cringe. There are certain typefaces that are either used way too much, or in the wrong context, and i can't help just being sick of them. It's almost as if people just don't realize how cliche and horrible these 'fonts' are. (PS, i prefer the word typeface over font...i guess it's just a personal preference).

So which typefaces are just way too over used and shitty? First and foremost, it's Comic Sans.
Oh my god, this typeface is ridiculous. It's awful, and it's so cliche. I understand why it was designed, and what the roots of it are, but it should not be used nearly as often as it is. People use it for everything. Signs, flyers, ads, it's sickening. It's a typeface that people think says "fun and playful" but really it says "immature and awful". the only thing it's good for is MAYBE ads for children or children's products. And even then it's a stretch.

Another typeface that is purely awful is Papyrus. Why is this even used? It's just cheesy looking and really serves no purpose. The worst part about it is that even big corporations use it, and it makes me hate it all the more. McDonald's used it for their mediterrainian menu, and Edible arrangements uses it as their main logo, which is ridiculous. It's highly overused, and almost as annoying as comic sans. It's unprofessional and not even all that good looking for a display font. It serves zero purpose, and should be removed.

Here's a link you should all check out ;)

http://bancomicsans.com/